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By creating a strong brand, which your clients can identify with.
Your brand is your image, and while creating it, you should consider both the practical and emotional side of it.
Imagine you’re selling chairs, you want them to feel comfortable but sturdy (practical), but that your client feels cocooned and powerful in it (emotional).
You want to achieve a similar combination with your branding. A product is easily copied, but a brand is and will always stay unique. The combination of physical and emotional cues should be brought out when exposed to your brand (logo, brand identity and communication).
In conclusion, branding is the process of giving a meaning to your business or company. Your brand is your image as a whole, which comprises your vision, mission, story, and goal.
You will attract and retain loyal customers and stakeholders by having a brand that is aligned with your unique values and offers.
As soon as you are clear on your branding vision and mission, the logo will give context to your brand in the visual term.
Your logo represents your brand in its purest form. It should be memorable, simple, versatile, appropriate, and timeless. The chosen typography, color, and logo mark will help you achieve your ideal logo.
Think about Nike, you see it everywhere, recognize it easily, and know it is a trust-worthy brand. You want to achieve this result with your logo – it should build trust and recognition.
Now compare Apple and Samsung. Both have impeccable product, but can you picture both their logo as easily? Apple, with its simple (apple 😉 ) logo, is unchallenging to picture in your head. Samsung however, with a defined font and an outline, is a little more difficult to visualize exactly.
We are here to help you create a logo that communicates not only a meaning, but emotions as well.
Now that you have defined your branding, your brand identity, and your logo, it is time to think about marketing. Flyers and brochures are one of the most important tools, also being a very traditional option, to promote your business and/or product(s).
Your flyers and brochures should be result-oriented, keeping in mind your visual identity and capture the customers attention on the first glance. A flyer usually has a short lifespan, and announces a one-time event like an opening or sales.
Broches are similar, but contain more information. As an example, they could be folded and have multiples pages of information, meaning they are rather designed to be kept around and referred to, such as a menu brochure for your favorite restaurant around the corner.
There are a few important characteristics for both marketing tools, such as the headline, content, design, selling point, and goal. We help you create memorable printed material that is aligned with your branding and brand identity.
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